From backstage at Hollywood's biggest award shows to the big screen, GIOVANNI is built on performance and creativity. CEO Giovanni Guidotti has grown the brand into a global leader in natural hair care and film production through Giovanni Entertainment, bringing the same passion for storytelling, innovation, and artistry to every endeavor.

GIOVANNI 2chic Ultra-Moist Shampoo combines avocado and olive oil with shea butter and botanical extracts to deliver deep hydration and strength. This advanced formula balances pH levels in dry, coarse, and damaged hair while maintaining color vibrancy. Infused with vitamins, antioxidants, and omega fatty acids, it cleanses without stripping or compromising color integrity.

As a vegan, cruelty-free product certified by Leaping Bunny, GIOVANNI delivers salon-quality results with a commitment to sustainability. Since 1979, the brand has bridged the gap between natural ingredients and professional-grade performance, offering eco-conscious hair care in sophisticated recyclable packaging.

• MOISTURIZING SCALP CARE - 2chic Ultra-Moist Shampoo is powered by our Dual Moisture mix of Avocado and Olive Oil that adds moisture and strength for healthier hair you can style with ease
• DEEP CLEAN - Powered by Aloe Vera, Shea Butter, and Botanical Extracts and Oils, GIOVANNI 2chic Ultra Moist Shampoo helps balance pH levels in dry, coarse, and damaged hair
• COLOR SAFE - GIOVANNI 2chic Ultra-Moist Shampoo is 100% color-safe and nourishes hair with a proprietary blend of vitamins, antioxidants, and omega fatty acids without stripping color
• VEGAN FRIENDLY - GIOVANNI products use organic ingredients and are Leaping Bunny Certified. GIOVANNI products are cruelty-free and come in sophisticated recyclable packaging
• ECO CHIC - GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance